Share the load 4

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Over the last 5 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households urging more and more men to ShareTheLoad. When we share the load, we multiply the love. The campaign looks to serve as a reminder of how in times of crisis family members have all come together to work as a unit and share the load of household chores. The film has surpassed 10 million views said the brand and is a throwback to the last 5 years of effort the brand has put in furthering this cause by raising pertinent conversations, as it brings back all its past editions. Today, more men are actively participating in household chores than ever before, and have probably realized through first-hand experience, the amount of effort and time it takes to balance work and household chores. Children learn what they see and, if there is inequality within the household, it will end up being passed on to the next generation.
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P&G's Ariel urges men to share laundry task in fourth leg of 'Share The Load' campaign

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ARIEL #ShareTheLoad is back with Season 4- Share The Load for Equal Sleep

Conceptualised by BBDO, the film highlights how women get less sleep than their husbands due to the unequal distribution of household chores. Over the last 5 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to ShareTheLoad. ShareTheLoad is not a regular campaign, but a movement for social change. In the spirit of keeping this conversation going and furthering the cause of equality within households, Ariel launched the 4th chapter of ShareTheLoad. Taking the conversation further from where we left last year, Ariel realized that the impact of men not sharing the load is far deeper and stronger.
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ARIEL #ShareTheLoad is back with Season 4- Share The Load for Equal Sleep

Ariel urges men to share the load and do their share of the household chores in its newest campaign, which aims to help women get their much-needed rest. With the belief that mothers have a strong empathetic point of view, Ariel now urges mothers to raise their children as a generation of equals. For a better experience on Ariel. India - English. Do you want to continue?
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Mumbai: Over the last 5 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to ShareTheLoad. ShareTheLoad is not a regular campaign, but a movement for social change. In the spirit of keeping this conversation going and furthering the cause of equality within households, Ariel launched the 4th chapter of ShareTheLoad.
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